DIGITAL SIGNAGE TODAY
Digital signage is a sub segment of signage. Digital signages use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. Digital Signage market is expected to grow from USD $15 Billion to over USD $24 Billion by 2020.
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Scrolling images, usually in the format of digital advertisement posters
Video – Usually in the format of commercial TV advertisements.
Interactive interfaces – Combining with Touch Screen and Kinect Sensors, it allows two-way communications with the users. It helps to engage users and also helps advertisers to gain insight in customer behaviours.