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DIGITAL SIGNAGE TODAY

Digital signage is a sub segment of signage. Digital signages use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. Digital Signage market is expected to grow from USD $15 Billion to over USD $24 Billion by 2020.

DIGITAL CONTENTS

Digital contents displayed on the signage is presented in one of the following formats:

text-content

Scrolling text or text dynamically updated via external newsfeed source.

image-content

Scrolling images, usually in the format of digital advertisement posters

video-content

Video – Usually in the format of commercial TV advertisements.

content-touch

Interactive interfaces – Combining with Touch Screen and Kinect Sensors, it allows two-way communications with the users. It helps to engage users and also helps advertisers to gain insight in customer behaviours.